Grocery Subscription Upsell Platform
- Primary source of signups
- 14+ placements
I designed the dynamic upsell platform for grocery subscriptions, served as its sole architect, and later led the engineers who joined to scale it. It replaced static marketing banners with upsells that adapt to each customer and offer, now serves millions of requests an hour, and is expanding to other businesses.
- No-code configuration. I built a configuration layer behind an existing internal tool, so marketing changes messaging and targeting without any engineering work.
- Drop-in anywhere. One front-end template works on any Amazon page with no page-side changes, backed by the same interface as our existing subscription pages.
- Native targeting. Works with Amazon's content filtering and ranking systems, so upsells compete for high-demand placements alongside other content.
- Off the critical path. Loads asynchronously from the host page, with a dynamically tunable cache in front of subscription data to absorb throttling.